This Privacy Policy (“Policy”) applies to the collection, use, and disclosure of personal information by Hmifit. (“Hmifit”, “Hmifit”, “we”, “us”), a provider of retail services, through our website and related brick and mortar store (collectively, known as “Hmifit”). We are committed to protecting the privacy and confidentiality of our users’ personal information in compliance with applicable laws and regulations.

By utilizing our Website, you acknowledge and accept the data practices outlined in this Privacy Policy. If you disagree with the data practices explained in this Privacy Policy, it is advised that you refrain from using our Website.

This privacy policy sets out how Hmifit uses and protects any information that you give Hmifit when you use this website. Hmifit is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Hmifit may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

Information We Collect

1.1 Personal Information: We may collect personal information from you when you voluntarily provide it to us, such as when you create an account, place an order, communicate with us, or participate in surveys or promotions. The types of personal information we may collect include, but are not limited to:

  • Contact information (e.g., name, address, email address, phone number)
  • Payment information (e.g., credit card details, billing address)
  • Account credentials (e.g., username, password)

1.2 Automatically Collected Information: When you visit our website or use our Services, we may automatically collect certain information about your device and browsing activities, including:

  • IP address
  • Device type
  • Browser type and version
  • Operating system
  • Website usage information (e.g., pages visited, links clicked)
  • Use of Information

2.1 Personalization and Service Improvement: We use the information we collect to personalize your experience, process your orders, provide customer support, improve our Services, and communicate with you about your account and our products.

2.2 Marketing Communications: With your consent, we may send you promotional emails or newsletters about our products, special offers, or other information we think may be of interest to you. You can opt-out of receiving such communications at any time by following the instructions provided in the email or by contacting us directly.

2.3 Legal Compliance: We may use or disclose your information as necessary to comply with applicable laws, regulations, legal processes, or enforceable governmental requests, or to protect our rights, privacy, safety, or property, as permitted by law.

Sharing of Information

3.1 Service Providers: We may share your personal information with trusted third-party service providers who assist us in operating our business, such as payment processors, shipping partners, and marketing service providers. These service providers are obligated to use your information solely for the purposes of providing the requested services and are bound by confidentiality agreements.

3.2 Aggregated and Anonymized Data: We may aggregate and anonymize your information for statistical, research, or analytical purposes. This information will not personally identify you and may be shared with third parties.

Your Rights and Choices

4.1 Access and Updates: You may access, update, or correct your personal information by logging into your account or contacting us directly. We will make reasonable efforts to accommodate your request, subject to any legal or contractual restrictions.

4.2 Opt-Out: You may opt-out of receiving marketing communications from us by following the unsubscribe instructions in the email or contacting us directly. Please note that even if you opt-out, we may still send you non-promotional messages, such as those related to your account or order.

4.3 Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our website. You can manage your cookie preferences through your browser settings.

We use some of the personal information you provide us to conduct some level of automated decision-making — for example, we use certain personal information (for example, IP addresses or payment information) to automatically block or deny potentially fraudulent transactions if needed.

What We Do With The Information We Gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

Our utilization of personal data is contingent upon legal permissions. Generally, we employ personal data in the following circumstances: (a) when it is necessary to fulfill or perform a contract we have or are about to establish with you; (b) when it is necessary for our legitimate interests (or those of a third party) and does not outweigh your rights and interests; (c) when we are obliged to comply with legal or regulatory obligations. We employ your data in the following manners:

  • Registration: To register you as a new guest.
  • Order Processing: To process and deliver your order, manage payments, fees, and charges.
  • Relationship Management: To manage our relationship with you.
  • Cart Reminders: To provide pop-up reminders of items in your cart.
  • Surveys: To enable you to complete a survey.
  • Website Administration: To administer and safeguard our Website.
  • Personalized Content: To deliver relevant content from our Website to you.
  • Data Analytics: To utilize data analytics for enhancing our Website, products/services, marketing, customer relationships, and overall experiences.
  • Compliance: To respond to law enforcement requests and fulfill legal obligations as required by applicable law, court order, or governmental regulations.
  • Recommendations: To provide suggestions and recommendations regarding goods or services that may be of interest to you.

Web Beacons

We may employ web beacons on our Website, which are also referred to as Internet tags, pixel tags, or clear GIFs. These web beacons establish connections between web pages, web servers, and their respective cookies. They can be used to transmit information collected through cookies back to a web server. The information gathered through these automated means may encompass data related to your visit to and usage of the Website, such as your IP address, browser type, operating system, date and time of access, visited pages, and, if you arrived at the Website from another site, the address of that site. This information does not include personally identifiable information and is not treated as such under this Privacy Policy. However, it may involve the IP address of your device. We may associate an IP address with personally identifiable information.

Disclosures Of Your Personal Data

We do not engage in the sale, trade, or transfer of your personally identifiable information to external entities. However, we may collaborate with trusted third parties who assist us in operating our website, conducting our business, or providing services to you. These parties are obligated to maintain the confidentiality of your information. Our trusted third-party partners may perform the following functions:

  • Service Provision: They may offer various services to you and other members.
  • Database Management and Security: They may assist in maintaining and securing our databases.
  • Transaction Management: They may aid us in managing transactions.
  • Order Processing: They may assist us in processing and fulfilling orders, transactions, donations, or requests.

In certain situations, we may be required to disclose your information in compliance with the law, enforce our site policies, or protect our rights, property, or safety, as well as the rights, property, or safety of others.

Security and Data Retention

Hmifit takes suitable measures to secure and protect information transmitted via or stored on the Website. Despite these measures, we cannot guarantee the security of networks, servers and databases we operate or that are operated on our behalf or that the information you transmit to Hmifit over the Internet will not be intercepted, deleted or altered.

We reserve the right to retain and use any Personal Information reasonably necessary to comply with our legal obligations, such as documenting our business activities and for archival and record retention purposes, resolve disputes, and enforce our legal agreements and policies.

Third-Party Links

The Website may contain links to third-party websites, plug-ins, and applications. Clicking on these links or enabling the connections may result in third parties collecting or sharing data about you. We do not have control over these third-party websites and do not assume responsibility for their privacy statements. As you navigate away from our Website, we recommend that you review the Privacy Policy of each website you visit.

Canadian and European Union Users

We have no intention of collecting personal data from users in Canada and the European Union. If you are located in the European Union or Canada, we kindly request that you refrain from providing us with Personal Data, using our Services, or accessing the Website. In the event that we discover the collection of personal data from a user in the European Union or Canada, we may proceed to delete that information.

Minor Users

This Website is not designed for children, and we do not knowingly gather data from children in accordance with the U.S. Children’s Online Privacy Protection Act. In the event that we become aware of receiving information directly from a child under the age of 13 without verified consent from a parent or legal guardian, we will utilize that information solely to communicate with the child/parent/guardian and inform the child that they are not permitted to utilize the Website.

Do Not Track

We are not currently aware of a worldwide, uniform or consistent industry technology standard or definition for responding to, processing, or communicating “Do Not Track” signals. Accordingly, our website is unable to respond to “Do Not Track” requests from browsers.

How We Use Cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Your Rights


You have certain rights under data protection laws regarding your personal data. These rights include:

  • The right to request access to your personal data.
  • The right to request the correction of your personal data.
  • The right to request the erasure of your personal data.
  • The right to object to the processing of your personal data.
  • The right to request the restriction of processing your personal data.
  • The right to request the transfer of your personal data.
  • The right to withdraw consent to the processing of your personal data.

If you would like to exercise any of the aforementioned rights or if you have a complaint, please contact us. Hmifit commits to resolve complaints about our collection or use of your personal information. Inquiries or complaints regarding the processing of personal data should first be directed to Hmifit at service@hmifit.com.